Car Dealership Growth
Inventory-focused campaigns, buyer segmentation, video walkthroughs, and sales-team alignment for a Canadian auto dealership where the lot changes every week.
Inventory that turns over every week.
A dealership's ads are only as good as the inventory behind them. Vehicles come and go constantly, and campaigns built around a generic "shop now" message were reaching buyers interested in cars that were already sold.
Ads and inventory were out of sync.
Without a way to keep campaigns tied to what was actually on the lot, budget was going toward broad awareness rather than the specific vehicles buyers could walk in and see that day.
Campaigns built around the lot, not a generic pitch.
- Inventory-focused campaign structures tied to what was actually available
- Buyer segmentation by vehicle type, budget range, and purchase intent
- Video walkthroughs of specific vehicles to give serious buyers a reason to book a visit
- Close alignment with the sales team on lead handoff so no inquiry went cold
Creative snapshot.
Full creative library and campaign screenshots available on request.
Ads that matched what was actually on the lot.
Campaigns built around real-time inventory meant budget went toward vehicles buyers could actually see and test drive, and video walkthroughs gave serious shoppers a reason to book a visit instead of scrolling past.
Running a business where inventory moves fast?
Let's build campaigns that stay in sync with what you actually have to sell.